Content marketing is one of those marketing endeavors that everyone is doing, but only few are excelling at it. That’s because getting content to go viral has become significantly more difficult to not only produce but to distribute. However, there are a few ways in which you can increase the chances of your content going viral, and we have outlined them here:
- Provide actual value. With each blog or social media post, the content within the post should provide value to the reader so that they are taking away something that is actually valuable. Usually it’s assumed that you must educate your audience within every post. That’s not the case either. Aside from educational content, you can produce funny, emotional, or even inspirational content. The purpose is to drive engagement in the form of comments, likes, shares, mentions, follows, etc. The way to do that is through powerful, valuable content.
- Consider the length of your content. A recent study found that most blog posts that went viral because of pure content were those that were more than 800 words. While content that is short and quick to digest is good on the go and intermixed between these longer posts, you may find that your long form content will be more viral. An added benefit to this is its power in regards to search engine optimization. Assuming you already have quality SEO implemented on your website, using these long form posts will drive even more organic traffic.
- Use accurate data. Content marketing isn’t a new trend. You’re competing with almost every business within your industry trying to reach the same market through similar but various types of content. In fact, more than 2.5 million blog posts are published on a daily basis. However, a lot of these blog posts are based on opinions and conjecture. Your audience wants the accurate data, the facts and the hard stats that actually prove your content to not only be true, but the best. Data is available everywhere, so take the time and effort into researching and analyzing it before you write that blog post.
Over 75% of content marketers plan to create more engaging content this year, so how will you capture the attention of your audience? Think outside of the box. Get creative, and use the above tips in your content marketing strategy. Provide valuable, long form content supported by accurate data to make your content marketing efforts go viral.