Social media changes the way businesses interact with their customers and audience. We are now able to listen and directly interact with them. However, there’s a lot to digest in the world of social media, and many businesses find the challenge daunting.
Social media isn’t just Facebook and Twitter. There are several online platforms for different industries, markets and interests. Each platform may not be suitable for your business. Social media is also constantly evolving. It requires consistent monitoring and researching in order to understand the conversations and where they are happening.
Once you’re able to decide on which communities are aligned with your business, you can then create your plan for a successful social media campaign! However, this itself entails much more than just what to post on a day-to-day basis. You’ll need to do the following:
Research: In order to begin a conversation with your customers, you need to understand them. Thoroughly research your audience, and be open to using any information you find. Without research, you’re just guessing on where you should start. You will also waste valuable resources and time in areas that won’t help you achieve your goals.
Strategy: Social media marketing, like any type of traditional or online marketing, requires a strategy. You need a complete plan with goals set in place so that you know where you want to be and how to get there. It’s also important to realize that while followers and “likes” may be significant, the quality of the conversations is even more important. The quality is usually what creates your quantity.
Involvement: Just about everyone in your company should have some sort of stake in your social media presence. You should get your employees to comprehend that their actions on social media sites affect your company and how you implement your social media campaigns. Having a contingency plan in place can help avoid a potential misstep, or even a complete systematic failure, down the line.
Measurement: One of the biggest questions businesses ask is “How will I know if it’s successful?” Your social media marketing strategy needs to be measured, and the types of measurements are entirely up to you. No two companies will measure the same things the same way. It’s different for everyone.
It is possible to harness the power that social media communities offer, become extremely successful, and even have an audience who are loyal to your brand. Now more than ever, it is important for businesses to be involved in the conversations that are affecting their bottom line. It’s time to make social media work for your business!