Now that Halloween is over, the creepiness and spookiness within the Fall season has come to an end. We no longer talk about and need to be afraid of paranormal activity, cults, witchcraft, and bloody scenes from scary movies. It’s time to move on to happier and cheerful occasions, like Thanksgiving and the Holidays. However, despite the fact that Halloween has come and gone, we have still witnessed some fears related to our expertise, in digital marketing. Here are 3 incredibly effective digital marketing strategies that you shouldn’t be afraid to try.
- Stop outbound marketing, and start inbound marketing. Some people are just too afraid to let go of the “hard sales” approach, and what they don’t realize is that it is no longer how people want to interact with your business. They will not buy from this approach. Developing and inbound marketing plan with everything from SEO to content marketing to social media marketing will get you started in the right direction. To learn more about the difference between outbound and inbound marketing, go here. It might scare you to move to an inbound format that teaches and nurtures your potential buyers, but it can eventually drive more leads than an outbound approach.
- Make your content marketing more interactive. Content marketing itself is a scary technique to many business owners, as they have to rely on their expertise and knowledge to bring them business. Not to mention that pushing through the clutter from all of the other content marketers can be difficult to deal with. Making your content more interactive and exciting can help you through these difficulties. Everything from videos, to surveys, quizzes and infographics can make your business look more appealing than your competition. This type of content can also draw the attention of industry publications and influencers, giving you a wider reach.
- Embrace trending social media channels. Just as businesses were becoming comfortable with Facebook, Twitter and LinkedIn, there are other social channels and features within the popular channels that are becoming more pivotal in social media strategies. In a previous blog, we talked about the importance of real-time marketing and its integration and presence within social media. Snapchat, Instagram Stories, and Facebook Live all provide new and intriguing ways to create and distribute content in a way that is both entertaining and different. Don’t be afraid of the camera, and take advantage of the mediums that are available to you!
Now that you know you shouldn’t be afraid of the above 5 digital marketing strategies, you should feel comfortable enough to implement them. Need some assistance? Call upon Salient Fox. We’ll help you get started, make plans and execute those plans to suit your goals. For more digital marketing topics and advice, check out our other blog posts about it!