What is the Difference between Inbound and Outbound Marketing and Which Should You Be Implementing?

Inbound and outbound marketing have been around since businesses started marketing themselves. We just recently applied the fancy name of “inbound” and “outbound” to it. Essentially, these two types of marketing each have a separate focus and involve different techniques and strategies. What is Inbound Marketing? Inbound marketing is the practice of bringing in your

Continue Reading

5 Reasons Digital Marketing Agencies are Hiring SEO Consultants Over Full Time Marketers

With the way the current internet landscape is evolving, SEO is becoming one of the most influential skills in internet marketing. However not a lot of people possess the type of SEO and inbound marketing skills to really understand how everything “ties together” online – the big picture. It really takes years of experience in evaluating websites,

Continue Reading

5 local SEO tactics your business can implement today

Local Search Engine Optimization (SEO) involves tactics to increase the likelihood of a brick and mortar business ranking higher in local search results (the pack of local businesses on Google’s search engine results page). A good example to illustrate the power of local search optimization would be a search for “Chicago personal trainer.” Upon searching for

Continue Reading