As a small to medium sized business owner, running pay per click (PPC) ads using Google Adwords or Adwords Express can be a great way to bring potential new leads to your business. But unfortunately, many businesses and organizations are throwing money away through improper account management. If you think of Google Adwords (or Bing
We have consulted with more than a dozen digital marketing agencies throughout Chicago. The one trend I see more often than any others is that most digital marketers don’t have a good handle on how to effectively find long-tail keywords for their blog articles and web content. There are many paid tools that really let you
If you run Google Adwords PPC campaigns you are likely familiar with the concept of quality score (QS). The quality score is an indication of how Google ranks the quality of your PPC ad, and it can have a huge effect on ad cost. In this post we will teach you several extremely effective steps you
