As a small to medium sized business owner, running pay per click (PPC) ads using Google Adwords or Adwords Express can be a great way to bring potential new leads to your business. But unfortunately,…
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Category Archives: Paid Advertising
We have consulted with more than a dozen digital marketing agencies throughout Chicago. The one trend I see more often than any others is that most digital marketers don’t have a good handle on how to…
If you run Google Adwords PPC campaigns you are likely familiar with the concept of quality score (QS). The quality score is an indication of how Google ranks the quality of your PPC ad, and…
