5 Reasons You Need a Digital Marketing Strategy

The digital world has taken marketing by storm. Any business that has an online presence requires some sort of plan in building digital awareness and generating online leads. Internet marketing consultants across all markets and verticals are planning on increasing marketing spend in future years, especially within areas that are online. Gone are the days

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5 PPC Advertising Mistakes to Avoid

Pay-per-click, or PPC, advertising is one of the most effective ways to market yourself on social media and search engines. The main benefit of PPC advertising is that you are targeting an audience that is already searching for your product or service. This audience segments itself through search terms that enable your ad to appear

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