In a previous blog, we discussed the seven ways in which you can get more out of your content marketing. We received feedback along the lines of “we know how to do it, but why should we do it?” In this blog, we will discuss the five reasons as to why you need to begin content marketing now.
To start, content marketing is just one piece of your overall digital marketing strategy. However, all of the pieces impact each other, and the content itself is what feeds these pieces. As a form of inbound marketing, content impacts your search engine optimization strategy, your social media marketing strategy, your brand, your PR strategy and all of the strategies in between. These days, content marketing is imperative, and you will be behind the curve (and your competition) if your business tries to get by without it. Below we’ve listed five reasons why.
- Content is still trending. Sharing valuable and relevant pieces of content is still a viable piece of any online experience. Your customers are sharing articles, graphics, funny quotes and images, inspirational sayings, reports, case studies and other information between each other and across the web. If you’re not creating and distributing content, who will share it? A large opportunity is missed when you are not involving yourself in a conversation and providing your own input and unique spin on it.
- Content can disrupt the industry. When a business disrupts an industry, they are not only creating a new way of communicating with the customers of that industry, they are causing other brands to catch up with them. This action places businesses at the forefront of their industry as well as their competition simultaneously as thought leaders. These disruptors not only build their own audiences, but they also build their own brand loyalists.
- Content is still king. We’ve said it before, and we’ll say it again: the content you produce is what drives your overall marketing strategy. For instance, if a business produces a series of educational videos, all of them being valuable and relevant pieces of content, they should be distributed and shared in a variety of ways. These ways can include social media marketing, digital PR, email marketing, paid advertising, and any other means of internet marketing.
- Content is at the core of your brand. The content you produce not only provides value to your customer, it feeds their perception of your brand. The type of content you create reflects the voice, position and personality of your business. Sometimes even the smallest things, like grammar and spelling, can affect the perception of your brand, so create content wisely. Decide how you want to be perceived to society, and create content that fosters this ideal perception of your brand.
- Content encourages action. Making content available and sharing it with your customers encourages them to act on it. They can read the content, interact with it, and then research more about the creator of the content- you and your business. Your customers thrive on action, so give them some way of engaging with your business. Whether it’s a comment on Facebook or a subscription entry for a free download, your customers are ready and willing to act and engage with your business.
Content marketing, among every other type of marketing strategy, should be one of the primary strategies your business is focusing on this year. All it takes is some creativity and an implementation plan. Remember, content comes in a variety of forms. Find something to create, share it online, and watch your business grow.