5 IFTTT Recipes for Social Media Consultants

If you haven’t tried using IFTTT recipes yet, you’re missing out on a useful and completely free tool.  IFTTT is useful for a variety of applications, but we wanted to share a few that can make your life as a social media marketer a bit easier.  You can visit the IFTTT website to learn more about the program and get started on your own recipes, or you can download it onto your phone.

What is IFTTT?

IFTTT (If this then that) has been around since 2010 yet there are still a lot of people who have never utilized the tool.  Basically, the tool allows you to create “recipes” that causes a trigger to occur from one application to another, utilizing many of today’s most popular software and applications.  Let’s skip the detailed intro to the tool, and give you a few practical examples that you can use right now to make your life a bit easier.  For the sake of this article, we will stick to pre-made recipes you can download and implement right now using only a Google account, Dropbox account, and your phone.

IFTTT for social media marketers

Track mentions of a specific #hashtag in a Google Spreadsheet

Running a social media competition or promotion and want to make your life a bit easier?  After syncing your business Twitter account with your Google Drive account, you can track all mentions of any hashtag of your choosing to record onto a spreadsheet.  This keeps a real-time, running list of those who have mentioned your hashtag and takes the hassle out of manually digging through Twitter for hashtag mentions.  You can find the recipe here.

Save your Gmail attachments to Dropbox

If you’re like most internet marketers, you get a heavy dose of daily media assets, strategy documents, and more to your inbox.  If you use Gmail, or Google Apps for business, you can have all of your Gmail attachments saved directly to a folder in Dropbox.  No more digging through old emails trying to find that picture your client sent you, as it will now be saved into a dedicated Dropbox folder just filled with Gmail attachments.  Get this time saving Gmail recipe here.

Save the Instagrams you like in a Dropbox folder

Ever find yourself on Instagram and think, “I’d love to save that image to use later.”  You can take a picture, save the image on your phone, or use this hack to create a nice repository of your Instagram favs in a dedicated Dropbox folder.  Every time you “like” a photo in Instagram, it’s saved to a Dropbox folder dedicated to the cause.  Now you can save those inspirational quotes, beautiful pics, and inspiring ads with a single click.  Get it here.

Star an email on Gmail & create a quick calendar event

Sometimes you just don’t have time to respond to that important email (or don’t feel like it just yet) but you know it’s a priority.  With this recipe, when you “star” an email, an event is automatically created at a time specified by you, such as 9am tomorrow. Then, you’ll have a reminder ready to go first thing in the morning to check this email, respond to the sender, or take care of the pressing details inside.  Just sync up your Gmail and Google Calendar with the app and you’re ready to go.

Save recieved SMS messages to Google Doc

If you’re like many modern marketing managers, you do a fair amount of conversation with customers via text nowadays.  This can be a problem when you have a whole lot of back and forth with clients.  To make things easier, you can use an IFTTT recipe to save all incoming or outgoing text messages to a Google spreadsheet.  Then, if you have a question about something a client requested or other important detail, you can simply save them all to a Google doc. Find this time saving recipe here.


With all of the applications and software used by the modern marketing consultant, having a system to bring them together can really help to increase productivity and utilize the tools in a way you couldn’t before.  While these examples only scratch the surface, there are hundreds of possibilities to increase productivity as a social media marketer.  Visit the IFTTT website and find the best ones for you that fit into your lifestyle and workflow.


Social Media Marketing

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