Claim your Google My business listing
Claiming your business listing in Google My Business is the first step in an easy (and fun) process that can boost the likelihood of people who are near you finding you who want to buy your product or service. What makes it so powerful is that these people are searching actively for the products and services you have to offer. And they are located geographically close to you. Google knows that they are near you based off of the location of the searcher’s device or if they have searched using a key phrase with a city name in the search such as “Chicago personal trainers.”
If you need assistance claiming your listing, contact Google support. They are very helpful when you have questions or an issue that you cannot figure out by referencing their online support literature.
For more information about Google My Business visit Google’s My Business FAQ page.
PPC Search Marketing
PPC (Pay-per-click) search marketing refers to the ads seen on Google and Bing’s search engine results pages. And they have potential to bring in a lot of business to your business location. But there’s a catch. You have to be prepared to invest.
It may take a $1,000 per month investment to bring in $1,500 in business. At the end of the day, some ask, “is it even worth it?” Yes it can be!
If you have a skilled PPC specialist, they can work with you to grow and optimize your Adwords account to the point that it brings in more and more customers for less and less money. It is however a long-term game. If you have a skilled PPC specialist and are willing to invest for the long term, PPC marketing very well may turn into a great source of revenue for your business.
Install Live Chat on your website
If you have ever seen the small box that pops up in the corner of a website asking “Can I help you with something,?” then you know the basics of what Live Chat is. And it works. As long as the design of the chat box looks fluid with the website, and it remains in a non-invasive area of the page like the right hand corner, it shouldn’t negatively affect the website visitors user experience.
Installing chat functionality on your website can be a breeze if you are using a common software like WordPress. The only downside is that someone needs to be available to respond to people’s queries on your website. Most Live Chat chat software comes with the ability to disable chat function. Then, the business owner can simply prompt site visitors to “leave a message” while announcing that you are not currently available.
Have you implemented any of these for your business? If so, how did they work for you?
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