Most businesses get to a point where they need to decide who’s going to manage their growing marketing needs, especially if they are scaling their business. Sometimes there is an in-house marketing team, each having their own capabilities within both traditional and digital means, but requiring a cohesive strategy or ongoing training on the latest digital marketing trends. Other times, businesses need to amp up the direction and manpower with outside contractors, or consultants. These businesses don’t necessarily have the staff, time or resources required to market themselves, and so they turn to internet marketing consultants to get them where they need to be in the digital world.
Here are 10 questions you should ask yourself before deciding whether or not you should hire an internet marketing consultant:
- Are you expanding your business or expanding your team? Often this is referred to as building up or building out. If you’re building out, you still require staff to service the basic needs of your business’s operations and management. If you’re building up, you’ve already established the core internal team, and now you just need to drive the business through progressive marketing initiatives created by outside marketers. Sometimes all you need is a content marketing strategy set in place, without hiring a full-time content marketing strategist. In this case, an internet marketing consultant would come onboard, provide you with a strategy and action plan, assist you in its development, and stick around on an as needed basis.
- What do your financials look like? Analyze your revenue to find out where you’re spending money. Often businesses get stuck spending money in the wrong places. Identify your company’s income, where it comes from, and where you can earn more with future campaigns. For those companies taking a chance on new marketing campaigns that could produce monetary results, it’s often worth the risk of working with an experienced internet marketing consultant for the campaign’s duration than deal with the liabilities and expenses associated with a full-time marketing employee. Hiring these experts saves you time, resources and any potential risks associated with the uncertainty of hiring someone and launching a new campaign at the same time.
- What does your timing look like? Hiring comes with other obligations, like training and managing. Usually within businesses who are able to hire full-time employees, there’s at least two weeks of “onboarding” time to orient the new hire to the company’s culture and prepare them for success. If you don’t have the time, or you require the launch of new marketing campaigns fairly immediately, the time to hire an internet marketing consultant is now. Consultants are already trained on adapting their strategies to your business structures, goals and timeline. They are already experienced in working with different types of personalities and systems. Save the limited time you have on launching your marketing campaigns, and just get started.
If you ask yourself the above three questions, you will be able to decide if you are prepared to hire an internet marketing consultant for your business. With the right timeline and financial resources, you’ll be able to expand and scale your business through unique and customized marketing strategies that are both developed and implemented by an experienced internet marketing consultant.